This book is a comprehensive guide to the field of marketing strategy and provides a detailed overview of the various components of a successful marketing strategy, including market segmentation, target marketing, positioning, and branding. The authors take a practical and applied approach to the topic, using real-world examples and case studies to illustrate the concepts and theories discussed.
One of the key strengths of the book is its focus on the concept of competitive positioning, which is the process of creating a unique and differentiated image in the minds of customers in order to stand out from the competition. The authors explain how companies can identify and analyze their competition, understand their own strengths and weaknesses, and develop a positioning strategy that leverages their unique selling points.
Another strength of the book is its coverage of the latest trends and developments in marketing, including digital marketing, customer relationship management, and global marketing. The authors provide practical advice on how to effectively incorporate these new technologies and approaches into a company’s marketing strategy, in order to stay ahead of the competition.
The writing style of the book is clear and concise, making it easy for readers to understand even complex concepts. Additionally, the authors use a variety of pedagogical tools, including illustrations, graphs, and case studies, to help readers grasp and retain the information presented.
Overall, “Marketing Strategy and Competitive Positioning” is an excellent resource for students and professionals interested in the field of marketing. Whether you are just starting out in the industry or are a seasoned marketing professional, this book provides a wealth of practical advice and actionable insights that you can use to develop and implement effective marketing strategies.
In conclusion, the book “Marketing Strategy and Competitive Positioning” is a comprehensive and well-written guide to the field of marketing strategy. Its focus on practical, real-world examples and its up-to-date coverage of the latest trends and developments make it an invaluable resource for anyone looking to improve their marketing skills and succeed in today’s fast-paced business environment. It also being used as a reference in many universities.
Marketing Strategy & Competitive Positioning
by Graham Hooley, Nigel F. Piercy, Brigitte Nicouloud and John M. Rudd
